Selling Your Home in Calgary

We believe that some things in life should remain a mystery, but who you’re selling your home with shouldn’t be one of them. We’re Popowich & Company, and we’re here to act as your trusted team throughout the real estate process.

From day one we focus on building a strong relationship based on transparency, communication, and knowledge so you feel comfortable and confident through your sale.

A Tailored Selling Approach

Let us show you why a completely customized approach to selling real estate is the only way we operate. Whether you’re downsizing for retirement or moving up from a condo, you can look forward to a process that reflects your unique motivations, needs, and goals.

Our Sold Homes

Recognized For Our Client Commitment

$882,800
VS. $447,892
Avg Selling Price*
21
VS. 38
Avg D.O.M.*
205
VS. 5.6
Avg Annual Home Sales*

*Using Popowich & Company team members’ sales data from CREB & MLS, based on closed transactions from January 1 to December 31, 2024.
**Using data from CREB licensed associates, from January 1 to December 31, 2024. Based on total number of licensed associates as of December 31, 2020. | Sources Restats.com, IMS Incorporated, CREB and MLS

Honest & Practical Advice

When you work with us, you’ll always have a clear understanding of what your home is worth, what can be done to raise its value, and your best plan of action moving forward. Together, we’ll be honest with you and deliver results for you.

No matter where your home is located, we’ll perform a deep dive and gather the data on your home before we first meet. If you have a custom-built home, we’ll have a quick meeting to see the property so that your home evaluation can be as accurate as possible.

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“Great experience selling our townhome and finding our forever home. Glad we switched realtors to work with this team; a modern, digital approach, innovative advertising and data-backed. Shaelyn was incredibly responsive and receptive; listened to all our concerns and honest about showings with no pressure. The team handled everything professionally, walked us through every step so we never felt overwhelmed and were quick once decisions were made while still giving us space and time for consideration.”

 

— Sean

“I worked with Shae to sell my home and I cannot express how incredibly talented she is. Very knowledgeable about our market and promptly communicated. Working with Shae took the worry out of this process; she was always there for support. She achieved more from the sale of my home than I could’ve asked for!”

 

— Jordan Baker

“Selling our condo with Popowich & Company was the most organized and professional experience. Our daughter had the same experience with their team. Will work with them again!”

 

— Janniece Rinehart

We know your home is unique, and requires a unique approach to create a strong, lasting first impression.

The Popowich & Company Selling Process

We are big believers in fully preparing our clients for whatever comes next; when it comes to selling your home, you’ll have an experience that’s uniquely tailored to your home, situation, and plans for the future.

  1. After learning all we can about your home, it’s time to meet! If that means waiting until after your kids’ bedtime or getting together before you head to work, then we’re happy to accommodate. We’ll review our Comparative Market Analysis (CMA) of your home, establish a strategic listing price, walk you through the steps of how we can help price, market, and sell your home for the highest amount.
  2. Our trusted stager will set up a consultation. With her eye for detail and style, she’ll recommend any upgrades or improvements that can be made to improve your home’s value and attraction. If that requires larger projects like renovations, we can recommend trusted professionals in the area to help.
  3. Your home looks its best, ready for its showcase to lots of eager buyers. Our in-house photographer and videographer take high-quality video, photos, and aerial video to capture your property at its best, and the unique lifestyle. We have your house professionally measured to create accurate floor plans, and prepare the listing proof for your approval. We also collaborate with you to determine the best plan of action; perhaps a coming soon campaign, or open houses, etc.
  4. Time to prepare for showings. We’ll advise you on everything from what lights to have on to the best temperature to set and what snacks to keep out on the counter. We know that showings can be a hassle – especially if you have kids. We’ll work around your schedule so that showings are only held at the most convenient time for your family.
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Seller Resources

Find guides, blogs, videos and more to help you understand the market, navigate the selling journey, and plan your next move with confidence.

Seller Resources

Our Custom Home Marketing Plan

We go above and beyond to make sure your home reaches all the right buyers, at the right time. We execute a modern marketing strategy to spread the word about your home far and wide. That includes:

  • High-quality, immersive home tours
  • Photography, videography, aerial drone footage, etc.
  • Traditional print marketing, including colour feature sheets, brochures, etc.
  • Prominent listing feature on popowichrealestate.com, and other syndicated real estate sites
  • Tapping our network and local connections to find off-market and exclusive opportunities

Analyzing Offers & Negotiating On Your Behalf

We’ll be in constant communication throughout the home selling process, so when an offer (or offers) comes in, you’ll be ready. We’ll review the offer price, terms and conditions, and make sure the buyer is qualified and that you’re getting the absolute best price for your home. Our team will negotiate down to the dollar on your behalf until you get the maximum amount for your property, in the shortest possible time.

Time To Close & Celebrate

Congratulations! At this stage, you will have a SOLD sticker on the sign, and you’ll be ready to make your next move. We handle all real estate documentation on your behalf, deposits, paperwork and more. We’ll even send you task lists and email reminders of which steps to take and of course be there to answer any questions you have so you’re never left wondering what’s next.

Championing Your Long-Term Success

Where do you see yourself in two years? Five years? What about 25 years from now? No matter what your short-term or long-term goals are, we’re here to help you reach them. Whether it’s home improvement advice to help you reach maximum value or referring professionals to help once you move into your next home, we’re in it for the long haul.

If you need to learn even more about how to sell a house, we’re always just a call, text, or email away. We keep our level of communication strong–even long after you’ve sold.

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Build A Blueprint For A Strong Sale

Learn about our personalized process for helping you find added value in your home, and selling for top dollar in any market.

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