As the holiday season approaches, some homeowners assume that the market gets put on pause, and that everyone retreats inside to focus on family and Christmas traditions. While the holiday season can be busy for many, it also offers a degree of flexibility that can work to your advantage. Some buyers may have time off work, making it easier for them to attend showings and negotiations. 

The smart investor sees December as a strategic time to sell a home. Here are more reasons why December might just be the perfect time to make a move:

1. Less Competition:

One of the biggest advantages of selling your home in December is reduced competition. 

Inventory is at its lowest point of the year, making new listings popular. With those listings set to expire on January 1, fatigued sellers want a break and choose to wait to relist in the spring or summer, resulting in a flood of new listings and increased competition. 

Stand out in a less crowded market, increase the visibility of your property and attract serious buyers.

2. Motivated Buyers:

December often brings forth motivated buyers who are looking to finalize their home purchases before the end of the year. These buyers may be traveling to house hunt during the holidays, relocating for job opportunities, capitalizing on year-end bonuses, or taking advantage of the holiday downtime to focus on finding their dream home. Additionally, end-of-year schedules can motivate both buyers and sellers to expedite the process, leading to a smoother and quicker transaction.

3. Tax Benefits:

Buyers looking to take advantage of tax benefits for the current year will act before the year closes out. Both sellers and buyers can potentially benefit from tax advantages, making the transaction more appealing for both parties.

4. Festive Atmosphere:

Buyers will feel more emotionally connected to a warm and inviting atmosphere the holiday season brings, enhancing the appeal of your home. Use this time to showcase your home’s charm through tasteful decorations, a cozy fireplace, and a welcoming ambiance.

Every year, Popowich & Company sells an impressive number of homes between December 20 and January 5, with most of these transactions taking place between Boxing Day and New Year’s Eve. 

It can take as little as 48 hours from that first phone call to Popowich & Company to listing day. Now is the perfect time to make that sale before January 1. We encourage you to partner with us to make a bold move this holiday season!